tag:blogger.com,1999:blog-88705588062987616862024-02-08T14:52:02.617-06:00DotPixelSphereDesign.Arts.MoreAnonymoushttp://www.blogger.com/profile/14660667146423641896noreply@blogger.comBlogger5125tag:blogger.com,1999:blog-8870558806298761686.post-30956331686341395102012-08-20T08:00:00.000-05:002012-09-05T21:45:21.275-05:00Social Media, the Good: Team Coco<a href="http://3.bp.blogspot.com/-5z9jxXCVyKM/UDyjQIEd5KI/AAAAAAAAAG4/q_h6DHX1NVI/s1600/b5se1i.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="240" src="http://3.bp.blogspot.com/-5z9jxXCVyKM/UDyjQIEd5KI/AAAAAAAAAG4/q_h6DHX1NVI/s320/b5se1i.jpg" width="320" /></a><b><span style="font-size: 14pt;">Conan O’Brien, of course, was one of the casualties of what is now known as <a href="http://en.wikipedia.org/wiki/2010_Tonight_Show_conflict" rel="nofollow" target="_blank"><i><u>The Tonight Show</u> Conflict</i></a>.</span></b><span style="font-size: 12pt;"> In 2004, NBC officially declared that O’Brien, the host of <i>Late Night with Conan O’Brien</i>, would replace Jay Leno as host of <i>The Tonight Show</i> in 2009. By 2008, however, reports emerged that Leno was still doing well in the ratings and was rethinking leaving the show.</span><br />
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<span style="font-size: 10pt;">In response, NBC announced that Leno would get an earlier timeslot for a new <i>The Jay Leno Show</i>, to precede O’Brien and <i>The Tonight Show</i>. About a year later, NBC decided to move Leno’s show to a later time, which would push Conan, now on <i>The Tonight Show</i>, back into a late-night position. After the dust settled, a disgusted O’Brien ended up signing a deal instead to leave the network.</span><br />
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<span style="font-size: 10pt;">As is common in such instances, O’Brien was contractually barred from any Internet, television, or radio appearances for almost a year, and he was prohibited from making any negative comments about the situation, NBC, or Leno during this period. In a move to prevent what could have been a disastrous blow to his fan base and career, O’Brien and his team ended up creating a live comedy stage show, <i>The Legally Prohibited from Being Funny on Television Tour</i>. And just how did O’Brien get out the word to his legion of fans? O’Brien turned to Twitter, using just a tweet to announce his 30-city live tour – many locations sold out within hours of the tweet, and additional shows had to be added to meet demand. (For more background on the tour, I suggest watching the documentary which followed the tour, entitled <i>Conan O’Brien Can’t Stop</i>.)</span><br />
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://2.bp.blogspot.com/-ZINAh7silvI/UEEbDPs7dqI/AAAAAAAAAJk/-mDQ9uTgyWY/s1600/conan-tweet.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://2.bp.blogspot.com/-ZINAh7silvI/UEEbDPs7dqI/AAAAAAAAAJk/-mDQ9uTgyWY/s1600/conan-tweet.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: 10pt;"><span style="font-size: 10pt;"><i>O’Brien announcing his new TBS show via Twitter</i></span></span></td></tr>
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<span style="font-size: 10pt;">Shortly before his tour began, O’Brien took to Twitter again, this time to announce that he had signed a deal with TBS for a new late-night show, to begin once his obligations to NBC were complete. In discussing the decision to embrace the power of social media, O’Brien has since noted that even having a web page would have been a big deal at NBC at that time. “Clearly,” he said, “there was a little bit of a condescending attitude about the web for a long time: ‘It’s cute. The media like to talk about it, but it’s of no real consequences.’ Clearly, that’s changed.” Using Twitter combined with a live tour, O’Brien was able to stay relevant with his fans, during a time when he was under a contractual blackout. In the days before social media, such a blackout, as intended, could be a death knell to a career.</span><br />
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<span style="font-size: 10pt;">In the time since, the host of TBS’ <i>Conan</i> has been liked by millions on Facebook; has a presence on Tumblr, Flickr and other hot social media spots; has millions of followers on Twitter; and has millions of views on YouTube (although, as we have seen, these numbers can sometimes be questionable). And just how did this new-media strategy develop? O’Brien said it came about after his staff showed O’Brien that he indeed had a grass-roots following. What they realized about these fans was: “They’re very young, very smart, very savvy about technology. They use the Internet, and they’re fans of ours.” O’Brien says, “I was forced to embrace this world and learn how to use it. First thing I found is that it’s all about content....Funny content is funny content anywhere.”</span><br />
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<span style="font-size: 10pt;">O’Brien evolved in order to embrace his passionate following. Conventional wisdom, according to O’Brien, was that if you give away all your best bits before they have aired, you lose viewers. But O’Brien has since found the opposite to be the case, and that by putting out clips in advance, one can actually build an audience. Tweets and video clips now drive people to the show. And other things have changed as well, making allowances for the various ways in which people now interact with media. As O’Brien says, “The days of ‘I only want people to experience me at 11 on TBS’ are over. The audience is too fragmented, too distracted, and it doesn’t work that way anymore.” O’Brien has also suggested that he would never have changed the way that he did business had he not left NBC, a company entrenched in old thinking. As for now: “It’s not the way I watched television or the way my parents watched,” he added. “It’s a new world.”</span><br />
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<a href="http://2.bp.blogspot.com/-0zviQoQ2Ols/UDyk_5eREYI/AAAAAAAAAHI/yre4fqRqWzU/s1600/TeamCoco_logo_horizontalHD.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="162" src="http://2.bp.blogspot.com/-0zviQoQ2Ols/UDyk_5eREYI/AAAAAAAAAHI/yre4fqRqWzU/s400/TeamCoco_logo_horizontalHD.jpg" width="400" /></a></div>
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<span style="font-size: 10pt;">Here are the components of the Team Coco social media machine:<br />
<a href="http://www.blogger.com/goog_1992572223"><br />
</a> <a href="http://teamcoco.com/" rel="nofollow" target="_blank"><b>TeamCoco.com</b></a> – features daily blog posts, comments, show tickets, and merchandise.</span><br />
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<a href="http://2.bp.blogspot.com/-NRbgxf6DhOc/UDymXGVxu5I/AAAAAAAAAHg/sEyZWceoeRU/s1600/xMG_3764.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://2.bp.blogspot.com/-NRbgxf6DhOc/UDymXGVxu5I/AAAAAAAAAHg/sEyZWceoeRU/s1600/xMG_3764.jpg" /></a></div>
<a href="http://4.bp.blogspot.com/-k_hbvyHQxOY/UDylCq9yLuI/AAAAAAAAAHY/qeatMtywQ-c/s1600/conanbadge.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"></a><span style="font-size: 10pt;"><b>Flickr, Foursquare, and the Conan Blimp</b> – to promote the show, O’Brien has periodically sent out an orange Conan Blimp to various parts of the country. The blimp is linked to GPS, allowing fans to follow it in real-time on Google Maps. It also features a live cam, has accompanying photos posted on Flickr, and sports a badge on Foursquare.</span><br />
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<span style="font-size: 10pt;"><b>Facebook, Tumblr, Twitter</b> – O’Brien and his staff pump out regular tweets, often highlighting recent show guest appearances, sometimes just featuring a quip for the day. Music and comedic acts also often send out their own tweets promoting their appearances.</span><br />
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<span style="font-size: 10pt;"><b>YouTube</b> – besides show clips, O’Brien has used YouTube to make announcements about the show, such as when he announced that old sidekick Andy Richter was coming back for the new TBS show.</span><br />
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<span style="font-size: 10pt;"><b>Google+</b> – just this year, O’Brien fielded viewer questions during a live Google+ hangout.</span><br />
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<i><b>Also see: <a href="http://dotpixelsphere.blogspot.com/2012/08/social-media-bad-and-good.html">Social Media, the Bad (and the Good)</a></b></i><br />
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<span style="font-size: 10pt;"><i>With quotes and images from: hollywoodreporter.com and fastcompany.com</i></span>Anonymoushttp://www.blogger.com/profile/14660667146423641896noreply@blogger.com0tag:blogger.com,1999:blog-8870558806298761686.post-78433991927141896292012-08-13T08:00:00.000-05:002012-09-05T21:47:29.894-05:00Social Media, the Bad (and the Good)<b><span style="font-size: 14pt;">One cannot be a designer nowadays (or many other things, for that matter) without being cognizant of the importance of social media.</span></b><span style="font-size: 12pt;"> It can be a great way to connect with peers, mentors, clients, fans </span><span style="font-size: 12pt;"><span style="font-size: 10pt;">–</span> a great way to dig up new leads and build a support base.</span><br />
<br />
<span style="font-size: 10pt;">There is a flip side, however, to a mentality that prizes sheer numbers of likes and friends and followers. It might be a great ego boost to have followers to the n<sup>th</sup> degree, but how many of those followers are real, and how many are active? I thought it would be good to explore some of the bad, and some of the good, when it comes to social media.</span><br />
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<a href="http://2.bp.blogspot.com/-SIToNVg6ds0/UDyZSHOHTAI/AAAAAAAAAF4/-GMLkuYlSDw/s1600/twitterbird.png" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="181" src="http://2.bp.blogspot.com/-SIToNVg6ds0/UDyZSHOHTAI/AAAAAAAAAF4/-GMLkuYlSDw/s200/twitterbird.png" width="200" /></a><span style="font-size: 10pt;">It was recently reported that both the Obama and the Romney campaigns may have bought a good portion of their Twitter followers, potentially about 30-40% each. Research scientist Jason Ding of Barracuda Labs noticed that Romney’s followers had increased by 17% during a single weekend in July, only to then see 10% of those accounts later suspended within weeks, and about a fourth of the accounts had never sent out a single tweet themselves. Now, this is not a partisan thing – Romney’s campaign is not the only one showing potentially fake followers, as Obama</span><span style="font-size: 10pt;"><span style="font-size: 10pt;">’</span>s does as well. And this is not just happening within the world of politics.</span><br />
<br />
<span style="font-size: 10pt;">In fact, almost 50% of Twitter followers of companies with active profiles might be fake, according to a study by Marco Camisani Calzolari, a corporate communication and digital languages professor in Milan. Using software tools, one can now analyze accounts for activity indicative of a real, active person. Even performers like Lady Gaga are not immune to having apparently fake followers. And being that some people, such as Kim Kardashian, Snoop Dogg, and Charlie Sheen, are paid thousands for a tweet</span><span style="font-size: 10pt;"><span style="font-size: 10pt;"> – </span>a tweet that is supposedly going out to millions of followers who will hopefully retweet and act on the tweet</span><span style="font-size: 10pt;"><span style="font-size: 10pt;"><span style="font-size: 10pt;"> – </span></span>it is no small issue.</span><br />
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<a href="http://1.bp.blogspot.com/-6KCHNpXTQNA/UDybpM88v3I/AAAAAAAAAGo/lM7BXdI9-h0/s1600/100.png" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://1.bp.blogspot.com/-6KCHNpXTQNA/UDybpM88v3I/AAAAAAAAAGo/lM7BXdI9-h0/s1600/100.png" /></a><span style="font-size: 10pt;">One cannot just blame Obama’s campaign, or Lady Gaga. Companies and celebrities and the like often delegate their public relations activities, including social media activities, to third parties. And sometimes these third parties choose to take shortcuts. But of course, it is ultimately not useful for companies to be sending out their messages to tons of fake followers who produce no results.</span><br />
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<span style="font-size: 10pt;">To be honest, however, the only thing really shocking about any of this is that people seem surprised at all. If things are made into purely a numbers game, someone is going to game the system. And even I have been blindly solicited by people offering to sell me followers – me, just a simple Twitter user. And in fact, awareness of the ability to buy followers has been around for at least a few years. Although it may seem that current technology and social media move at breakneck speeds, awareness still seems to take a while to trickle down.</span><br />
<br />
<span style="font-size: 10pt;">All is not so bleak, though, when it comes to making use of social media. It can be a powerful and effective tool when skillfully wielded. </span><br />
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<i><b>Coming up: <a href="http://dotpixelsphere.blogspot.com/2012/08/a-good-use-of-social-media-conan-obrien.html">Social Media, the Good: Team Coco</a></b></i>Anonymoushttp://www.blogger.com/profile/14660667146423641896noreply@blogger.com0tag:blogger.com,1999:blog-8870558806298761686.post-32179606863952537662012-07-27T20:58:00.000-05:002012-09-05T21:53:41.303-05:002012 London Olympics: What's Going On with That Logo?<div class="separator" style="clear: both; text-align: center;">
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<a href="http://www.laurenforsythe.com/images/blog/topics/olympics/opening.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="165" src="http://www.laurenforsythe.com/images/blog/topics/olympics/opening.jpg" width="320" /></a></div>
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<b><span style="font-size: 14pt;">Today is the opening of the 2012 Summer Olympics </span>–<span style="font-size: 12pt;"> thus, the start of being interested in swimming for two weeks and wishing we all had the bodies of pro volleyball players.</span></b><br />
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<span style="font-size: 10pt;">So, it only seems fitting to ruminate on related matters, such as: what’s going on with that Olympic logo?</span><br />
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<span style="font-size: 10pt;">Technically, it is known as an Olympic emblem. Each Olympic Games has its own version, a design combining the Olympic rings with other distinctive elements, generally reflecting the host country and the season. These emblems are created and proposed by the Organizing Committee for the Olympic Games or by the National Committee of the host country, and the International Olympic Committee gets final approval on the design.</span><br />
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<span style="font-size: 10pt;">Which brings us to a look at this year’s version for the 2012 London Games:</span><br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.laurenforsythe.com/images/blog/topics/olympics/london-logo.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://www.laurenforsythe.com/images/blog/topics/olympics/london-logo.jpg" width="179" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;"><i>Motto: Inspire a generation.</i></span></td></tr>
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<span style="font-size: 12pt;"><b>Feeling underwhelmed, maybe even hostile? You are not alone. In fact, the almost universally-detested emblem may also be the most controversial one in the 116-year history of the Olympic Games.</b></span><br />
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<span style="font-size: 10pt;">From <a href="http://www.freerepublic.com/focus/f-news/2911504/posts" rel="nofollow" target="_blank">puzzle pieces</a> to <a href="http://jezebel.com/5419240/is-the-2012-olympics-logo-naughty" rel="nofollow" target="_blank">Lisa Simpson committing an unmentionable act</a>, the word “Zion,” or an abstract depiction of “<a href="http://worldblog.nbcnews.com/_news/2009/12/16/4376059-what-explains-dad-dancers-evolution?lite" rel="nofollow" target="_blank">dad dancing</a>,” the emblem has attracted all sorts of scorn, ridicule, and speculation.</span><br />
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<span style="font-size: 10pt;">Developed by the branding firm Wolff Olins for some £400,000 and unveiled in 2007, the design is based on the numbers “2012” and uses the custom “2012 Headline” typeface meant to create awareness, impact, and memorability. It is the first emblem in Olympic history to be able to use a variety of colors. And while the standard colors include green, magenta and blue, the logo has also been rendered in a variety of other colors and patterns, including the Union Flag. Sponsors, such as Lloyds TSB and Adidas, have also incorporated their company colors when using the 2012 Olympic emblem.</span><br />
<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.laurenforsythe.com/images/blog/topics/olympics/_44217024_lloydslogo203.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://www.laurenforsythe.com/images/blog/topics/olympics/_44217024_lloydslogo203.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;"><i>Ah, capitalism...wait, this isn't America?</i></span></td></tr>
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<span style="font-size: 10pt;">To be fair, in support of the emblem, it has been claimed that the transformation of the 2012 number forms helps create a modern, meaningful, universal, and youthful effect. Some see it as an appeal to today’s Internet generation. As the chairman of London’s 2012 organizing committee said, </span><br />
<span style="font-size: 10pt;">“It is an invitation to take part and be involved.” It plays up Britain’s quirkiness and mild eccentricity, instead of opting for a sleek, corporate logo and in lieu of using clichéd national references. It is part of a sketched-in, impromptu sort of Olympic brand identity that reflects the eclectic, jumbled, vibrant, and abstract energy of London as a city. Nick Couch, managing director at the London creative consultancy Figtree, describes the 2012 Olympic identity as “bright, energetic and slightly dysfunctional….It reflects London.”</span><br />
<br />
<span style="font-size: 10pt;">And then there are the detractors. Much of the original criticism of the logo came down to two issues – the first being that Wolff Olins has been unable to fully discuss its design rationale, due to media restrictions. The second criticism was over the real purpose of the identity – not as a standalone logo, but as a brand. It was difficult to imagine, in 2007, how such a thing might work.</span><br />
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: left; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://www.laurenforsythe.com/images/blog/topics/olympics/2012-London-Olympics-Logo1.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://www.laurenforsythe.com/images/blog/topics/olympics/2012-London-Olympics-Logo1.jpg" width="180" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><span style="font-size: x-small;"><i>Pretty drab in black and white, no?</i></span></td></tr>
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<span style="font-size: 10pt;">And as London-born writer Feargus O’Sullivan opined: “London 2012’s visual designers have created an impression of an Olympics afraid to look too sleek or clever.” “Now London will host an Olympic torch that appears to run on <a href="http://sports.nationalpost.com/2012/05/11/olympic-torch-designers-are-flattered-you-think-it-looks-like-a-cheese-grater" rel="nofollow" target="_blank">Parmesan</a>, while its children will be spooked by bits of a broken stadium that have sprouted monstrous eyes and slunk off to haunt the nation’s <a href="http://articles.latimes.com/2012/jun/27/business/la-fi-mo-mcdonalds-olympics-20120627" rel="nofollow" target="_blank">Happy Meals</a>. At least these missed opportunities all happened in a country that enjoys laughing at its own failures.”</span><br />
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<span style="font-size: 10pt;">If nothing else, at least it has spurred conversation, and the world’s eyes would be on the Games no matter the emblem used. What do you think about the 2012 London Olympics emblem?</span><br />
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<span style="font-size: 10pt;"> </span><a href="http://www.laurenforsythe.com/images/blog/topics/olympics/all_london_2012_logos.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" height="71" src="http://www.laurenforsythe.com/images/blog/topics/olympics/all_london_2012_logos.jpg" width="320" /></a></div>
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<span style="font-size: 10pt;">For more of a look at the current, past, and even future Olympic emblems:</span><br />
<br />
<a href="http://www.newsday.com/sports/olympics/every-olympic-logo-in-history-1.3843652#18%22%20target=%22_blank" rel="nofollow" target="_blank"><i><span style="font-size: 10pt;">Every Olympic Logo in History</span></i></a><br />
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<a href="http://www.digitalhorticulture.com/a-history-of-olympic-logos-from-london-2012-to-london-1948" rel="nofollow" target="_blank"><i><span style="font-size: 10pt;">A History of Olympic Logos: From London 2012 to London 1948 </span></i></a><br />
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<i><span style="font-size: 10pt;"><a href="http://www.mbwebdesign.co.uk/a-history-of-olympic-logos-1896-2008-and-beyond" rel="nofollow" target="_blank">A History of Olympic Logos: 1896 – 2008 and Beyond</a></span></i><br />
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<a href="http://bleacherreport.com/articles/1275240-2012-summer-olympics-logo-how-does-it-stack-up-to-past-olympics" rel="nofollow" target="_blank"><i><span style="font-size: 10pt;">2012 Summer Olympics Logo: How Does It Stack Up to Past Olympics?</span></i></a><br />
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<span style="font-size: 10pt;"><a href="http://www.colourlovers.com/blog/2008/08/18/design-and-branding-trends-olympic-games" rel="nofollow" target="_blank"><i>Design and Branding Trends: Olympic Games</i></a></span><br />
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<i><span style="font-size: 10pt;"><a href="http://www.chethstudios.net/2012/07/olympics-logo-evolution-over-the-years-1924-2016.html" rel="nofollow" target="_blank">Olympics Logo Evolution Over the Years 1924 – 2016</a></span></i><br />
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<span style="font-size: 10pt;"><a href="http://www.webdesignerdepot.com/2009/03/39-olympic-logos-from-1924-to-2012" rel="nofollow" target="_blank"><i>39 Olympic Logos From 1924 to 2012</i></a></span>Anonymoushttp://www.blogger.com/profile/14660667146423641896noreply@blogger.com1tag:blogger.com,1999:blog-8870558806298761686.post-43314999526768681982012-07-23T18:11:00.000-05:002012-09-05T22:29:48.703-05:00On Tongues and Lips<a href="http://3.bp.blogspot.com/-h9RiO2bLkk4/UD1PGHzGjsI/AAAAAAAAAJA/MkA27jsaY1Y/s1600/versions.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" src="http://3.bp.blogspot.com/-h9RiO2bLkk4/UD1PGHzGjsI/AAAAAAAAAJA/MkA27jsaY1Y/s1600/versions.jpg" /></a><b><span style="font-size: 14pt;">Even though designer Cefalu had already been working with a version of the Tongue and Lips logo, the <i>Sticky Fingers</i> album, released in March of 1971, actually features a second version of the logo.</span></b><br />
<br />
<span style="font-size: 10pt;">The logo this time was designed by renowned British graphic designer <a href="http://www.johnpasche.com/" target="_blank">John Pasche</a>, then a student the Royal College of Art in London. Some claim that Pasche was actually commissioned in 1969 by Jagger, looking for images for the band. Pasche later said, “The design concept for the tongue was to represent the band’s anti-authoritarian attitude, Mick’s mouth and the obvious sexual connotations.” “I designed it in such a way that it was easily reproduced and in a style I thought could stand the test of time.” But Cefalu counters with the details: “The logo that I did the finish on and that was used on all the merchandising was done by me well before the end of February of 1971. That one was finished black line art and I used matched PMS185 Red and White call outs on it.” Pasche, however, is often credited as being the creator of the now famous logo.</span><br />
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em; text-align: left;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-wIASDr-CBLM/UD1L-j7g6UI/AAAAAAAAAIo/ZlnavxWvKfE/s1600/20AAA.jpg" imageanchor="1" style="clear: left; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" src="http://4.bp.blogspot.com/-wIASDr-CBLM/UD1L-j7g6UI/AAAAAAAAAIo/ZlnavxWvKfE/s1600/20AAA.jpg" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>Kali</i></td><td class="tr-caption" style="text-align: center;"></td></tr>
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<span style="font-size: 10pt;">Pasche, who ended up doing graphics work for the Stones from 1970 to 1974, also said, “Face to face with him [Jagger], the first thing you were aware of was the size of his lips and his mouth.” In many versions of the tale, the logo was also said to be influenced by depictions of the fearsome Hindu goddess Kali, usually shown with an open mouth and pointed tongue. Granted, there could be a similarity. Cefalu, however, tells a different story about its inception, claiming that his employer Craig Baum was looking over another album cover design of Cefalu’s, which featured a mouth with a tongue hanging out of it. Baum then mentioned to Cefalu that they had been working, without success, on a logo for the Stones. Inspiration struck, and Baum, who had a meeting that afternoon with the manager of the Stones, asked Cefalu, “can you go upstairs to the art department and take the lips that you did on this label, add a tongue outside and over the bottom lip like this, and finish it in less than an hour?” Cefalu claims that it took him 40 minutes to do a felt marker sketch, to which he added teeth to balance the look.</span> <br />
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<table cellpadding="0" cellspacing="0" class="tr-caption-container" style="float: right; margin-left: 1em; text-align: right;"><tbody>
<tr><td style="text-align: center;"><a href="http://4.bp.blogspot.com/-KsqdU9JAfME/UD1MwjJU28I/AAAAAAAAAIw/0q5lJIDeJmY/s1600/251956_10151006847133287_60275449_n.jpg" imageanchor="1" style="clear: right; margin-bottom: 1em; margin-left: auto; margin-right: auto;"><img border="0" height="200" src="http://4.bp.blogspot.com/-KsqdU9JAfME/UD1MwjJU28I/AAAAAAAAAIw/0q5lJIDeJmY/s200/251956_10151006847133287_60275449_n.jpg" width="200" /></a></td></tr>
<tr><td class="tr-caption" style="text-align: center;"><i>The Shepard Fairey version</i></td></tr>
</tbody></table>
<span style="font-size: 10pt;">And the logo saga does not end there. The logo was unique, being that it was just the image and had never actually said “The Rolling Stones.” For decades, the band felt that the mouth itself was potent enough. And indeed, the logo has remained as one of the most widely recognized logos ever created. Fast forward to June 2012, though, and another version is rolled out, this time after an overhaul by the popular designer and artist Shepard Fairey. To commemorate their 50<sup>th</sup> anniversary, the Rolling Stones asked Fairey to update the classic Tongue and Lips. Fairey was “overwhelmed” by the request, commenting that “Mick said he was open to any of my ideas.” Well, perhaps the Tongue and Lips are just too iconic, or perhaps it was just a moment of good judgement, because the biggest change was adding typography around the mouth design, with a few minor tweaks to the mouth itself.</span> <br />
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<span style="font-size: 10pt;">In 2003, VH1 named <i>Sticky Fingers</i> the “No. 1 Greatest Album Cover” of all time, while in August 2008, the Tongue and Lips design (Pasche</span><span style="font-size: 10pt;"><span style="font-size: 10pt;">’</span>s version) was voted the greatest band logo of all time in an online poll. And although his contributions seem to be often overlooked, maybe one need not feel too bad for Cefalu. In the years since, Cefalu has received much recognition, including Grammy nominations and Music Hall of Fame Awards. As of 2011, Cefalu had 212 total album covers to his credit. He is the owner and creative director of HornBook Inc., the Internet’s first virtual agency, and he serves as the creative director for four Fortune 100 companies. And as an interesting side note, Cefalu has assembled what is perhaps <a href="http://www.originalalbumcoverart.com/" target="_blank">the largest privately-owned collection of original album cover art and music-related illustration in the world</a>.</span><br />
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<span style="font-size: 10pt;">What do you think of the credit going to Pasche over Cefalu? And how do you feel about the Fairey version of Tongue and Lips? Do you think it is an improvement over </span><span style="font-size: 10pt;"><span style="font-size: 10pt;">Pasche</span><span style="font-size: 10pt;"><span style="font-size: 10pt;">’</span>s or Cefalu</span></span><span style="font-size: 10pt;"><span style="font-size: 10pt;"><span style="font-size: 10pt;"><span style="font-size: 10pt;"><span style="font-size: 10pt;">’</span></span></span>s versions? </span> </span><br />
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<i><b>Also see: <a href="http://dotpixelsphere.blogspot.com/2012/07/sticky-fingers-and-tongue-and-lip.html">Sticky Fingers and Tongues and Lips - Oh, the Drama</a></b></i><br />
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<span style="font-size: 10pt;"><i>With quotes and images from: undercover.fm and rollingstone.com</i></span>Anonymoushttp://www.blogger.com/profile/14660667146423641896noreply@blogger.com0tag:blogger.com,1999:blog-8870558806298761686.post-33142258942079683072012-07-16T08:00:00.000-05:002012-09-05T22:33:36.354-05:00Sticky Fingers and Tongues and Lips – Oh, the Drama<b><span style="font-size: 14pt;">First off, this is not one of <i>those kinds</i> of sites. So, hmmm, sticky fingers, what is that about? A how-to on petty theft? And tongues and lips...a topic from a trade magazine for mannequin manufacturers?</span></b><span style="font-size: 12pt;"> (Does such a thing even exist?) Ha, no, for those perhaps too young to know, <i>Sticky Fingers</i> is an album, and Tongue and Lip Design is a logo – and both belong to the famous Rolling Stones.</span><br />
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<span style="font-size: 10pt;">The Rolling Stones, one of the most successful and well-known rock ‘n’ roll bands ever, was founded in 1962. Within a handful of years, the band had already hit #1 in the UK and was making waves across the pond. In 1970, once other contracts had ended, the band was free to form their own record company, Rolling Stones Records. <i>Sticky Fingers</i>, which happened to chart #1 in both the UK and the US, became the band’s first album release on their own label. It contains some of their best-known hits, including <i>Wild Horses</i>.</span><br />
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<a href="http://1.bp.blogspot.com/-PHRhblR1PLY/UD1A0sd25BI/AAAAAAAAAH0/zqm8nZjUSpk/s1600/220px-RSSF71.jpg" imageanchor="1" style="clear: right; float: right; margin-bottom: 1em; margin-left: 1em;"><img border="0" height="200" src="http://1.bp.blogspot.com/-PHRhblR1PLY/UD1A0sd25BI/AAAAAAAAAH0/zqm8nZjUSpk/s200/220px-RSSF71.jpg" width="200" /></a></div>
<span style="font-size: 10pt;"><i>Sticky Fingers</i>, notably, featured an elaborate cover design by none other than the famed <a href="http://history1900s.about.com/od/artists/p/warhol.htm" target="_blank">Andy Warhol</a>. Playing with the suggestive title, the cover features a close shot of a jeans-clad male crotch. The original vinyl release also sported a functioning zipper, as well as a mock belt buckle, which opened to reveal cotton briefs, which themselves were faux stamped with Warhol’s name. Fans assumed the cover model was Mick Jagger, although it has since been claimed that Warhol had several different men photographed (none of whom were Jagger), and it was never revealed which was the actual shot used.</span><br />
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<a href="http://4.bp.blogspot.com/-bRTvkD0p9rc/UD1BKDS-T2I/AAAAAAAAAIE/1hJD92GWcxA/s1600/cefalu.jpg" imageanchor="1" style="clear: left; float: left; margin-bottom: 1em; margin-right: 1em;"><img border="0" src="http://4.bp.blogspot.com/-bRTvkD0p9rc/UD1BKDS-T2I/AAAAAAAAAIE/1hJD92GWcxA/s1600/cefalu.jpg" /></a><span style="font-size: 10pt;">As if all of this weren’t notable enough, <i>Sticky Fingers</i> also features the first use of the Tongue and Lip logo, originally designed by the accomplished <a href="http://erniecefalu.com/" target="_blank">Ernie Cefalu</a>, who at the time was working with Craig Braun, Inc. in New York. Baum worked out a deal with the Stones, where the band got the logo for free, while Baum got the exclusive merchandising rights for one year. And so, Cefalu worked on shirts, scarves, hats, patches, and such for the Stones, using this same logo. </span><br />
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<span style="font-size: 10pt;">But, oh, there is drama in this story...</span><br />
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<b><i><span style="font-size: 10pt;">Coming up: <a href="http://dotpixelsphere.blogspot.com/2012/08/on-tongues-and-lips.html">On Tongues and Lips</a></span></i></b><br />
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<span style="font-size: 10pt;"><i>With images from: undercover.fm</i></span>Anonymoushttp://www.blogger.com/profile/14660667146423641896noreply@blogger.com0