The logo this time was designed by renowned British graphic designer John Pasche, then a student the Royal College of Art in London. Some claim that Pasche was actually commissioned in 1969 by Jagger, looking for images for the band. Pasche later said, “The design concept for the tongue was to represent the band’s anti-authoritarian attitude, Mick’s mouth and the obvious sexual connotations.” “I designed it in such a way that it was easily reproduced and in a style I thought could stand the test of time.” But Cefalu counters with the details: “The logo that I did the finish on and that was used on all the merchandising was done by me well before the end of February of 1971. That one was finished black line art and I used matched PMS185 Red and White call outs on it.” Pasche, however, is often credited as being the creator of the now famous logo.
|The Shepard Fairey version|
In 2003, VH1 named Sticky Fingers the “No. 1 Greatest Album Cover” of all time, while in August 2008, the Tongue and Lips design (Pasche’s version) was voted the greatest band logo of all time in an online poll. And although his contributions seem to be often overlooked, maybe one need not feel too bad for Cefalu. In the years since, Cefalu has received much recognition, including Grammy nominations and Music Hall of Fame Awards. As of 2011, Cefalu had 212 total album covers to his credit. He is the owner and creative director of HornBook Inc., the Internet’s first virtual agency, and he serves as the creative director for four Fortune 100 companies. And as an interesting side note, Cefalu has assembled what is perhaps the largest privately-owned collection of original album cover art and music-related illustration in the world.
What do you think of the credit going to Pasche over Cefalu? And how do you feel about the Fairey version of Tongue and Lips? Do you think it is an improvement over Pasche’s or Cefalu’s versions?
Also see: Sticky Fingers and Tongues and Lips - Oh, the Drama
With quotes and images from: undercover.fm and rollingstone.com